關(guān)愛(ài)涪陵社區(qū)孤寡老人活動(dòng)策劃書(shū)

關(guān)愛(ài)涪陵社區(qū)孤寡老人活動(dòng)策劃書(shū)

一、活動(dòng)主題：關(guān)愛(ài)長(zhǎng)輩尊老敬老二、活動(dòng)背景：

當(dāng)落日的余暉揮灑在身上時(shí)，你是否會(huì)情不自禁地發(fā)出這樣的感慨“夕陽(yáng)無(wú)限好，只是近黃昏”，也許這只是“為賦新詞強(qiáng)說(shuō)愁”般的感慨，那是因?yàn)槲覀冋�處在人生美好的青春年華，根本無(wú)法了解和體會(huì)已近暮年的孤獨(dú)和悲涼。老人們，尤其是那些失去親人的孤寡老人，他們沒(méi)有子女承歡膝下，贍養(yǎng)盡孝，沒(méi)有老伴相伴左右，共享天倫，風(fēng)燭殘年的他們，有的甚至還承受著疾病的摧殘折磨，身心俱疲。尊老愛(ài)幼是中華民族的傳統(tǒng)美德，孤寡老人作為社會(huì)的弱勢(shì)群體，越來(lái)越被人們所淡忘。作為當(dāng)代大學(xué)生黨員，我們要用自己的行動(dòng)來(lái)呼吁更多的人來(lái)關(guān)心和幫助這些老人們，發(fā)掘人們身上消失了的愛(ài)心�！暗�得夕陽(yáng)無(wú)限好，何須惆悵近黃昏”，相信有了你我的關(guān)愛(ài)，老人將不再寂寞。為此，化學(xué)化工學(xué)院學(xué)生黨支部將負(fù)責(zé)開(kāi)展此項(xiàng)活動(dòng)。三、活動(dòng)目的及意義：

1、慰問(wèn)社區(qū)孤寡老人，給他們送去一份關(guān)愛(ài)和溫暖，讓他們感受社會(huì)大家庭的溫暖；

2、弘揚(yáng)中華民族尊老敬老的傳統(tǒng)美德，共建和諧社會(huì)，展現(xiàn)長(zhǎng)江師范學(xué)院深厚的人文關(guān)懷，增強(qiáng)大學(xué)生黨員的社會(huì)責(zé)任意識(shí)與奉獻(xiàn)意識(shí)；

3、進(jìn)一步提高大學(xué)生的思想素質(zhì)，鍛煉學(xué)生的組織和實(shí)踐及社會(huì)交際能力，發(fā)揚(yáng)志愿精神。

四、活動(dòng)時(shí)間：201*年4月（具體時(shí)間待定）五、活動(dòng)流程：

1、前期準(zhǔn)備

①對(duì)個(gè)人策劃進(jìn)行支部討論，進(jìn)行修改和補(bǔ)充，并安排有關(guān)事項(xiàng)，使之成為集體策劃；

②將最終策劃上報(bào)書(shū)院相關(guān)領(lǐng)導(dǎo)，征得其指示和批準(zhǔn)；

③在校內(nèi)號(hào)召學(xué)生進(jìn)行愛(ài)心募捐，籌資為老人買(mǎi)些生活用品（待定）；

④確定走訪對(duì)象（可通過(guò)地方政府、街道辦事處、居委會(huì)、村委會(huì)進(jìn)行確定）；

⑤根據(jù)被確定走訪的孤寡老人的戶數(shù)將本次活動(dòng)參與者分成數(shù)個(gè)組，一對(duì)一分配，確定一個(gè)負(fù)責(zé)人，再由各組負(fù)責(zé)實(shí)地考察，確定行走路線。

2、活動(dòng)當(dāng)天

⑴集合，出發(fā)（時(shí)間待定）；

⑵按分組到目的地后，問(wèn)候老人，說(shuō)明來(lái)意,向老人們送上代表我們學(xué)院和黨支部成員心意的禮品（待定）；

⑶小組成員圍繞本次活動(dòng)的有關(guān)要求,與老年人展開(kāi)交談,了解老年人近年來(lái)的生活情況和面臨的困難等；

⑷向老年人提出我們的請(qǐng)求,請(qǐng)求由小組成員為其家中搞一次大清潔,幫助其收拾打掃。（也可是家務(wù)活，視情況而定）；

⑸在收拾過(guò)程中，組員們可根據(jù)清潔工作量，安排一兩名成員與老人聊天，待清潔完畢后，所有成員圍在一起傾聽(tīng)老人們講過(guò)去的事；

⑹待與老人的交談結(jié)束以后,組內(nèi)負(fù)責(zé)人向老人真心祝福；⑺活動(dòng)結(jié)束后，全隊(duì)成員為老人們合唱一首《》；再與老人們合照留念后，按原路返回。3、注意事項(xiàng)

(1)行為舉止要大方得體，注意措辭用語(yǔ)，切忌在老人住處喧嘩，注意活動(dòng)中老人們的情緒。

(2)表情。時(shí)刻保持面帶微笑。初次見(jiàn)到老人，親切招呼：“爺爺、奶奶們好！”

(3)身體語(yǔ)言。身體與老人保持平衡或彎下腰交流。說(shuō)話時(shí)，眼睛要看著老人，或時(shí)不時(shí)的點(diǎn)頭，表示認(rèn)同老人說(shuō)的話，不要冒然的打斷，還可握住老人的手等等。

(4)聆聽(tīng)。老人的性格也不一樣，有的憂郁，有的沉迷往事，有的嘮叨，有的愛(ài)發(fā)號(hào)司令，有的愛(ài)交際……要耐著性子去聽(tīng)老人說(shuō)話，理解老人想表達(dá)的意思。注意老人的表情、語(yǔ)氣、身體語(yǔ)言，要多聽(tīng)，少發(fā)表意見(jiàn)。

(5)話題。如何展開(kāi)話題是非常重要的，有很多同學(xué)都不知道開(kāi)口去說(shuō)些什么，認(rèn)為很難。根據(jù)個(gè)人了解，我覺(jué)得有個(gè)非常簡(jiǎn)單的方法，易于大家學(xué)習(xí)。也就是要多問(wèn)！先問(wèn)些簡(jiǎn)單的問(wèn)題。問(wèn)問(wèn)老人姓什么，怎么稱(chēng)呼？在這里生活多長(zhǎng)時(shí)間了？然后問(wèn)深入一些。比如，每天都做些什么？平時(shí)有哪些人來(lái)看您？喜歡看電視么，哪些頻道？……由淺入深，慢慢發(fā)現(xiàn)老人的喜好。

比如有老人愛(ài)說(shuō)自己的孫子如何可愛(ài)調(diào)皮，那我們可以多問(wèn)問(wèn)老人孫子的一些情況，這時(shí)老人會(huì)很興奮的。要“投其所好”的問(wèn)，避免問(wèn)一些老人比較敏感、不喜歡的話題。

(6)清掃房間時(shí)一定要將物品放回原處，不要改變它們的原來(lái)布局。

(7)參加活動(dòng)的同學(xué)必須衣著整潔，且必須帶上各自有效的學(xué)生證件。

(8)如出現(xiàn)惡劣天氣,影響活動(dòng)進(jìn)程,另行通知。

六、經(jīng)費(fèi)預(yù)算

七、活動(dòng)參與對(duì)象：八、活動(dòng)總結(jié)

擴(kuò)展閱讀：涪陵策劃

涪陵博宇帝都全程策劃方案第1頁(yè)共88頁(yè)antai涪陵博宇帝都全程策劃方案策劃?rùn)C(jī)構(gòu)：北京一品風(fēng)格企業(yè)策劃有限公司","p":{"h":21.412,"w":10.706,"x":106.987,"y":736.294,"z":182},"ps":{"_cover":true,"_enter":1},"t":"word","r":[8]}],"page":{"ph":893.25,"pw":1263.375,"iw":1194,"ih":822,"v":6,"t":"1","pptlike":false,"cx":36,"cy":36,"cw":1194,"ch":824}})涪陵博宇帝都策劃案第2頁(yè)共88頁(yè)目錄前言第一部分商業(yè)市場(chǎng)分析和商業(yè)物業(yè)市場(chǎng)定位一、項(xiàng)目概況1．項(xiàng)目簡(jiǎn)介2．經(jīng)濟(jì)技術(shù)指標(biāo)二、市場(chǎng)分析1、涪陵充滿希望的沃土（區(qū)域經(jīng)濟(jì)狀況簡(jiǎn)析）2、商業(yè)市場(chǎng)分析3.市政規(guī)劃及涪陵商業(yè)布局走向4.SWOT分析三、商業(yè)物業(yè)的市場(chǎng)定位1．定位原則wenku_3({"font":{"c25ae7b665ce0508763213210010003":"宋體","c25ae7b665ce05087632132100201*3":"TimesNewRoman","c25ae7b665ce0508763213210030003":"宋體","c25ae7b665ce0508763213210060003":"TimesNewRomanBold"},"style":[{"t":"style","c":[1,4,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce0508763213210010003"}},{"t":"style","c":[0,1,3,4,5,6,7,8,9,10,11,12,2],"s":{"color":"#000000"}},{"t":"style","c":[1,7,8,9,10,12,3],"s":{"font-family":"c25ae7b665ce0508763213210010003"}},{"t":"style","c":[4],"s":{"font-family":"c25ae7b665ce05087632132100201*3"}},{"t":"style","c":[6,7,8,9,10,11,12,5],"s":{"bold":"true","font-size":"21.412"}},{"t":"style","c":[6],"s":{"font-family":"c25ae7b665ce0508763213210030003"}},{"t":"style","c":[8,9,10,12,7],"s":{"font-family":"c25ae7b665ce0508763213210010003"}},{"t":"style","c":[8],"s":{"letter-spacing":"-0.289"}},{"t":"style","c":[9],"s":{"letter-spacing":"-0.231"}},{"t":"style","c":[10],"s":{"letter-spacing":"-0.192"}},{"t":"style","c":[11],"s":{"font-family":"c25ae7b665ce0508763213210060003"}},{"t":"style","c":[12],"s":{"letter-spacing":"-0.165"}}],"body涪陵博宇帝都策劃案第3頁(yè)共88頁(yè)2．業(yè)態(tài)定位必須考慮的因素3．業(yè)態(tài)定位4．檔次定位5．概念定位6．商業(yè)物業(yè)目標(biāo)投資者和經(jīng)營(yíng)者定位第二部分業(yè)態(tài)功能分區(qū)和產(chǎn)品規(guī)劃建議一、商場(chǎng)各樓層功能分區(qū)1．主力店建設(shè)2．設(shè)立主題商場(chǎng)3．樓層功能分區(qū)二、產(chǎn)品規(guī)劃設(shè)計(jì)建議1．規(guī)劃建議的基本原則2．規(guī)劃建議3．通過(guò)合理規(guī)劃可設(shè)計(jì)出以下賣(mài)點(diǎn)三、價(jià)格定位建議第三部分經(jīng)濟(jì)效益分析wenku_4({"font":{"c25ae7b665ce0508763213210010004":"宋體","c25ae7b665ce05087632132100201*4":"TimesNewRoman","c25ae7b665ce0508763213210030004":"宋體","c25ae7b665ce0508763213210060004":"TimesNewRomanBold"},"style":[{"t":"style","c":[1,4,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce0508763213210010004"}},{"t":"style","c":[1,6,7,10,13,14,2],"s":{"font-family":"c25ae7b665ce0508763213210010004"}},{"t":"style","c":[0,1,2,4,5,6,7,8,9,10,11,12,13,14,3],"s":{"color":"#000000"}},{"t":"style","c":[4],"s":{"font-family":"c25ae7b665ce05087632132100201*4"}},{"t":"style","c":[6,7,9,10,11,13,14,5],"s":{"bold":"true"}},{"t":"style","c":[7,10,13,14,6],"s":{"font-family":"c25ae7b665ce0508763213210010004"}},{"t":"style","c":[7],"s":{"letter-spacing":"-0.144"}},{"t":"style","c":[5,6,7,9,10,11,12,13,14,8],"s":{"font-size":"21.412"}},{"t":"style","c":[9],"s":{"font-family":"c25ae7b665ce0508763213210060004"}},{"t":"style","c":[10],"s":{"letter-spacing":"-0.231"}},{"t":"style","c":[11],"s":{"font-family":"c25ae7b665ce0508763213210030004"}},{"t":"style","c":[11,12],"s":{"font-family":"c25ae7b665ce0508763213210030004"}},{"t":"style","c":[13],"s":{"letter-spacing":"-0.192"}},{"t":"style","c":[14],"s":{"letter-spacing":"-0.289"}}],"body涪陵博宇帝都策劃案第4頁(yè)共88頁(yè)一、項(xiàng)目收入估算表二、成本構(gòu)成三、損益表四、盈虧平衡點(diǎn)分析五、敏感性分析1、成本變化對(duì)收益的影響2、銷(xiāo)售價(jià)格變化對(duì)收益的影響3、銷(xiāo)售率對(duì)收益的影響第四部分商業(yè)物業(yè)的市場(chǎng)推廣一、市場(chǎng)推廣的戰(zhàn)略構(gòu)思1．全面營(yíng)銷(xiāo)戰(zhàn)略2．全面品質(zhì)管理戰(zhàn)略3．品牌營(yíng)銷(xiāo)戰(zhàn)略二、市場(chǎng)推廣階段性劃分wenku_5({"font":{"c25ae7b665ce0508763213210010005":"宋體","c25ae7b665ce05087632132100201*5":"TimesNewRoman","c25ae7b665ce0508763213210030005":"宋體","c25ae7b665ce0508763213210060005":"TimesNewRomanBold"},"style":[{"t":"style","c":[1,4,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce0508763213210010005"}},{"t":"style","c":[0,1,3,4,5,6,7,8,9,10,2],"s":{"color":"#000000"}},{"t":"style","c":[1,7,9,10,3],"s":{"font-family":"c25ae7b665ce0508763213210010005"}},{"t":"style","c":[4],"s":{"font-family":"c25ae7b665ce05087632132100201*5"}},{"t":"style","c":[6,7,8,9,10,5],"s":{"bold":"true","font-size":"21.412"}},{"t":"style","c":[6],"s":{"font-family":"c25ae7b665ce0508763213210060005"}},{"t":"style","c":[9,10,7],"s":{"font-family":"c25ae7b665ce0508763213210010005"}},{"t":"style","c":[8],"s":{"font-family":"c25ae7b665ce0508763213210030005"}},{"t":"style","c":[9],"s":{"letter-spacing":"-0.289"}},{"t":"style","c":[10],"s":{"letter-spacing":"-0.256"}}],"body涪陵博宇帝都策劃案第5頁(yè)共88頁(yè)1．市場(chǎng)推廣階段性劃分2．各銷(xiāo)售階段的推廣要領(lǐng)三、品牌建立與傳播1．項(xiàng)目品牌形象設(shè)計(jì)2．售樓部的包裝3．品牌傳播4．品牌維護(hù)與品牌提升四、銷(xiāo)售推廣策略1．實(shí)施全面品質(zhì)管理2．引入品牌物管顧問(wèn)3．引進(jìn)品牌商家，設(shè)立主力店4．整體招租和商鋪分零銷(xiāo)售并舉5．旺鋪拍賣(mài)6．統(tǒng)一經(jīng)營(yíng)，保租銷(xiāo)售wenku_6({"font":{"c25ae7b665ce0508763213210010006":"宋體","c25ae7b665ce05087632132100201*6":"TimesNewRoman","c25ae7b665ce0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”。我們重慶萬(wàn)博廣告有限公司是一家從事大型房地產(chǎn)項(xiàng)目策劃、營(yíng)銷(xiāo)和大型商業(yè)招商管理的專(zhuān)業(yè)公司，擁有一批在相關(guān)領(lǐng)域有較深造詣的高素質(zhì)員工隊(duì)伍，在深圳、重慶等地成功地策劃代理過(guò)幾十個(gè)大型住宅小區(qū)或大型商場(chǎng)，在銷(xiāo)售領(lǐng)域至今保持多項(xiàng)驕人記錄（詳情請(qǐng)閱讀重慶萬(wàn)博廣告有限公司簡(jiǎn)介）。在貴公司的配合下，經(jīng)過(guò)詳細(xì)的市場(chǎng)調(diào)查和認(rèn)真分析，我們對(duì)該項(xiàng)目商業(yè)物業(yè)進(jìn)行了極為準(zhǔn)確的業(yè)態(tài)定位，（因項(xiàng)目的推廣難點(diǎn)和實(shí)現(xiàn)利潤(rùn)的關(guān)鍵是商業(yè)部分，住宅部分只是為項(xiàng)目攤薄土地成本，在本案中我們只是針對(duì)商業(yè)物業(yè)進(jìn)行反復(fù)論證而忽略住宅部分。）在原規(guī)劃的基礎(chǔ)上提出了一些調(diào)整建議，以使產(chǎn)品更為完善，減小未來(lái)入市障礙，并根據(jù)該項(xiàng)目的市場(chǎng)定位、產(chǎn)品定位和涪陵的市場(chǎng)環(huán)境，尋求最佳的市場(chǎng)推廣方案，以協(xié)助貴公司實(shí)現(xiàn)物業(yè)銷(xiāo)售上的營(yíng)銷(xiāo)目標(biāo)。wenku_9({"font":{"c25ae7b665ce0508763213210010009":"宋體","c25ae7b665ce05087632132100201*9":"TimesNewRoman","c25ae7b665ce0508763213210030009":"宋體"},"style":[{"t":"style","c":[1,4,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce0508763213210010009"}},{"t":"style","c":[1,6,7,13,14,18,19,20,2],"s":{"font-family":"c25ae7b665ce0508763213210010009"}},{"t":"style","c":[0,1,2,4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19,20,3],"s":{"color":"#000000"}},{"t":"style","c":[4],"s":{"font-family":"c25ae7b665ce05087632132100201*9"}},{"t":"style","c":[6,9,5],"s":{"font-size":"23.662"}},{"t":"style","c":[6],"s":{"font-family":"c25ae7b665ce0508763213210010009"}},{"t":"style","c":[6,13,7],"s":{"bold":"true"}},{"t":"style","c":[5,6,7,9,10,12,13,16,8],"s":{"bold":"true"}},{"t":"style","c":[9],"s":{"font-family":"c25ae7b665ce0508763213210030009"}},{"t":"style","c":[9,16,10],"s":{"font-family":"c25ae7b665ce0508763213210030009"}},{"t":"style","c":[9,10,16,17,11],"s":{"font-family":"c25ae7b665ce0508763213210030009"}},{"t":"style","c":[13,16,12],"s":{"font-size":"21.412"}},{"t":"style","c":[13],"s":{"font-size":"21.412"}},{"t":"style","c":[13,18,19,20,14],"s":{"font-size":"21.412"}},{"t":"style","c":[12,13,14,16,17,18,19,20,15],"s":{"font-size":"21.412"}},{"t":"style","c":[16],"s":{"font-size":"21.412"}},{"t":"style","c":[16,17],"s":{"font-size":"21.412"}},{"t":"style","c":[18],"s":{"letter-spacing":"-0.289"}},{"t":"style","c":[19],"s":{"letter-spacing":"-0.239"}},{"t":"style","c":[20],"s":{"letter-spacing":"-0.578"}}],"body涪陵博宇帝都策劃案第9頁(yè)共88頁(yè)第一部分商業(yè)市場(chǎng)分析和商業(yè)物業(yè)市場(chǎng)定位一、項(xiàng)目概況1．項(xiàng)目簡(jiǎn)介項(xiàng)目名稱(chēng)：博宇花園位置：涪陵區(qū)廣場(chǎng)路南端（涪陵廣場(chǎng)旁）開(kāi)發(fā)商：重慶市涪陵博宇房地產(chǎn)開(kāi)發(fā)有限公司重慶市涪陵住宅開(kāi)發(fā)有限公司設(shè)計(jì)機(jī)構(gòu)：中煤工程設(shè)計(jì)咨詢(xún)集團(tuán)重慶設(shè)計(jì)研究院2．經(jīng)濟(jì)技術(shù)指標(biāo)總用地面積：8880平方米建筑占地面積：4392平方米總建筑面積：81452平方米其中商場(chǎng)面積：15172.7平方米A棟住宅建面：21951.4平方米wenku_10({"font":{"c25ae7b665ce050876321321001000a":"宋體","c25ae7b665ce05087632132100201*a":"TimesNewRoman","c25ae7b665ce050876321321003000a":"宋體"},"style":[{"t":"style","c":[1,5,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce050876321321001000a"}},{"t":"style","c":[0,1,3,5,6,7,10,12,13,14,15,16,17,18,19,23,24,2],"s":{"color":"#000000"}},{"t":"style","c":[1,10,12,13,14,16,18,24,3],"s":{"font-family":"c25ae7b665ce050876321321001000a"}},{"t":"style","c":[1,3,10,11,12,13,14,16,18,21,24,4],"s":{"font-family":"c25ae7b665ce050876321321001000a"}},{"t":"style","c":[5],"s":{"font-family":"c25ae7b665ce05087632132100201*a"}},{"t":"style","c":[7,10,12,13,14,15,16,17,18,19,23,24,6],"s":{"font-size":"21.412"}},{"t":"style","c":[15,19,23,7],"s":{"font-family":"c25ae7b665ce050876321321003000a"}},{"t":"style","c":[6,7,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,8],"s":{"font-size":"21.412"}},{"t":"style","c":[7,15,19,22,23,9],"s":{"font-family":"c25ae7b665ce050876321321003000a"}},{"t":"style","c":[12,13,14,16,18,24,10],"s":{"font-size":"21.412"}},{"t":"style","c":[10,12,13,14,16,18,21,24,11],"s":{"font-size":"21.412"}},{"t":"style","c":[12],"s":{"letter-spacing":"-0.578"}},{"t":"style","c":[13],"s":{"letter-spacing":"-0.231"}},{"t":"style","c":[14],"s":{"letter-spacing":"-0.022"}},{"t":"style","c":[15],"s":{"letter-spacing":"-0.206"}},{"t":"style","c":[16],"s":{"letter-spacing":"-0.247"}},{"t":"style","c":[18,19,17],"s":{"bold":"true"}},{"t":"style","c":[18],"s":{"bold":"true"}},{"t":"style","c":[19],"s":{"bold":"true"}},{"t":"style","c":[21,22,20],"s":{"color":"#0000ff"}},{"t":"style","c":[21],"s":{"color":"#0000ff"}},{"t":"style","c":[22],"s":{"color":"#0000ff"}},{"t":"style","c":[23],"s":{"letter-spacing":"0.544"}},{"t":"style","c":[24],"s":{"letter-spacing":"-0.289"}}],"body涪陵博宇帝都策劃案第10頁(yè)共88頁(yè)B棟住宅建面：16865.6平方米五、六層面積：6549平方米其它：2184.8平方米地下停車(chē)場(chǎng)：4227.2平方米設(shè)備層：1194.9平方米容積率：6.5綠化率：15%室內(nèi)停車(chē)場(chǎng)：89個(gè)住宅總戶數(shù)：318戶二、市場(chǎng)分析1、涪陵充滿希望的沃土（區(qū)域經(jīng)濟(jì)狀況簡(jiǎn)析）（1）城市人口規(guī)模涪陵城區(qū)位于長(zhǎng)江、烏江交匯處，是重慶市第二大水運(yùn)港，烏江流域最大的物資集散地，自古有“烏江門(mén)戶”之稱(chēng)�，F(xiàn)城市建成區(qū)面積14平方公里，城鎮(zhèn)人口23萬(wàn)人（其中城鎮(zhèn)職工11.1萬(wàn)人），城市化率為21.06%，1997wenku_11({"font":{"c25ae7b665ce050876321321001000b":"宋體","c25ae7b665ce0508763213210020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"w":15.009,"x":573.5,"y":368.122,"z":468},"ps":{"_cover":true,"_scaleX":1.001},"t":"word","r":[5]},{"c":"合商場(chǎng)1.83%其它8.94%涪陵區(qū)商業(yè)市場(chǎng)各業(yè)種所占門(mén)面數(shù)量比例圖從上圖可以看出，服裝類(lèi)占有比例最大，而汽車(chē)類(lèi)則比例最小。經(jīng)過(guò)分析，我們可得到：作為中心商業(yè)，汽車(chē)類(lèi)經(jīng)營(yíng)因市場(chǎng)需求相對(duì)較小而所占商業(yè)門(mén)面數(shù)量比例較小，而服裝行業(yè)因利潤(rùn)較大而經(jīng)營(yíng)者多,其所占的門(mén)面數(shù)20涪陵博宇帝都策劃案第21頁(yè)共88頁(yè)涪陵區(qū)商業(yè)市場(chǎng)各業(yè)種所占經(jīng)營(yíng)面積比例","p":{"h":14.688,"w":14.716,"x":442.922,"y":163.766,"z":481},"ps":{"_cover":true,"_scaleX":1.001},"t":"word","r":[5]},{"c":"圖8.34%1.73%6.39%11.78%56.57%1.18%6.94%0.86%1.02%皮革類(lèi)2.19%服裝類(lèi)8.34%美容化妝類(lèi)1.73%家電類(lèi)6.39%五金建材裝飾類(lèi)11.78%文化用品類(lèi)1.18%餐飲娛樂(lè)類(lèi)6.94%汽車(chē)類(lèi)0.86%家俱類(lèi)1.02%綜合商場(chǎng)56.57%其它1.69%2.19%1.69%量比例相對(duì)較大。從上圖可以看出，綜合商業(yè)占的面積比例最大，仍是經(jīng)營(yíng)的主流，而服裝類(lèi)因多選擇最為繁華而租金又較高的門(mén)面，在選擇門(mén)面大小上則偏向于面積較小的。涪陵區(qū)主要街區(qū)商業(yè)門(mén)面數(shù)量比例圖興華中路29.36%19.72%29.36%高筍塘路18.30%高筍塘轉(zhuǎn)盤(pán)5.67%廣場(chǎng)","p":{"h":11.863,"w":11.902,"x":632.008,"y":683.001,"z":652},"ps":{"_cover":true,"_scaleX":1.003},"t":"word","r":[17]},{"c":"路14.04%12.91%14.04%18.30%人民東路12.91%5.67%人民西路19.7221涪陵博宇帝都策劃案第22頁(yè)共88頁(yè)從上圖可以看出，以高筍塘為中心的興華中路、高筍塘路為商業(yè)集中區(qū)，其門(mén)面占總數(shù)量的比例高達(dá)53.33%，而其中興華中路（高筍塘轉(zhuǎn)盤(pán)至黎明路轉(zhuǎn)盤(pán)）占總數(shù)量的達(dá)29.36%，說(shuō)明該路段處于商業(yè)集中區(qū)。備注:1.興華中路為高筍塘轉(zhuǎn)盤(pán)至黎明路轉(zhuǎn)盤(pán)路段；2.人民東路為南門(mén)山至紅豆夜總會(huì)路段；3.人民西路涪陵","p":{"h":10.987,"w":11.009,"x":211.583,"y":306.033,"z":298},"ps":{"_cover":true,"_scaleX":1.001},"t":"word","r":[10]},{"c":"區(qū)主要街區(qū)商業(yè)門(mén)面面積比例圖8.36%11.82%8.10%興華中路57.79%高筍塘路9.12%高筍塘轉(zhuǎn)盤(pán)4.80%廣場(chǎng)路8.10%4.80%9.12%57.79%人民東路11.82%人民西路8.36%為南門(mén)山至人民銀行路段。從上圖可以看出，興華中路（高筍塘轉(zhuǎn)盤(pán)至黎明路轉(zhuǎn)盤(pán)）占的面積比達(dá)57.79%，處于絕對(duì)優(yōu)勢(shì)，為商業(yè)集。22涪陵博宇帝都策劃案","p":{"h":13.499,"w":3.375,"x":417.57,"y":65.023,"z":206},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第23頁(yè)共88頁(yè)皮革類(lèi)在各街區(qū)所占的比例5.17%6.90%1.72%8.62%20.69%高筍塘路5.17%興華西路8.62%人民西路56.9%廣場(chǎng)路20.69%人民東路6.90%高筍塘轉(zhuǎn)盤(pán)1.72%56.90%皮革類(lèi)皮革在各個(gè)城區(qū)都占據(jù)著重要的位置，在涪陵區(qū)也不例外。而對(duì)于涪陵各街區(qū)來(lái)說(shuō)，人民西路的皮革商業(yè)門(mén)面則占據(jù)了絕對(duì)地位，56.9%的比例讓其它街區(qū)望塵莫及，其次是廣場(chǎng)路，該路段占了20.69%的比例。但是從經(jīng)營(yíng)的商品品質(zhì)來(lái)講，廣場(chǎng)路經(jīng)營(yíng)品種檔次較高，這里有科而士、圣百庭、意爾康、紅蜻蜓等知名鞋業(yè)的專(zhuān)賣(mài)店；其次是興華中路，盡管占的比例較小，但是卻有多家品牌產(chǎn)品的進(jìn)入；而人民西路的皮革主要以低檔產(chǎn)品為主。服裝類(lèi)23涪陵博宇帝都策劃案第24頁(yè)共88頁(yè)服裝類(lèi)在各街區(qū)所占的比例1.97%6.58%24.34%高筍塘路24.34%興華中路16.45%人民西路17.11%33.52%16.45%","p":{"h":14.115,"w":50.232,"x":429.809,"y":327.469,"z":280},"ps":{"_cover":true,"_enter":1,"_scaleX":1.002},"t":"word","r":[7]},{"c":"17.11%廣場(chǎng)路33.52%人民東路6.58%高筍塘轉(zhuǎn)盤(pán)1.97%服裝是獲取高額利潤(rùn)的商品之一，這就是幾條主要街道比例差異不太大的主要原因。而從經(jīng)營(yíng)的主要商品品質(zhì)來(lái)看，興華中路以品牌服裝為主，這里有雅戈?duì)�、與狼共舞等知名品牌；其次是廣場(chǎng)路，這里有紅豆、勁霸等品牌，同時(shí)，廣場(chǎng)路經(jīng)營(yíng)的服裝中，女裝占了主導(dǎo)地位。美容化妝類(lèi)24涪陵博宇帝都策劃案第25頁(yè)共88頁(yè)美容化","p":{"h":14.115,"w":14.164,"x":242.418,"y":169.032,"z":273},"ps":{"_cover":true,"_scaleX":1.003},"t":"word","r":[5]},{"c":"妝類(lèi)在各街區(qū)所占的比例9.09%20.45%4.55%9.09%9.09%高筍塘路9.09%興華中路47.43%人民西路9.09%47.43%廣場(chǎng)路4.55%人民東路20.45%高筍塘轉(zhuǎn)盤(pán)9.09%這里所講的美容化妝類(lèi)，包含了美容、化妝品、裝飾品等多種與人的美容及裝飾佩帶有關(guān)的產(chǎn)品及服務(wù)業(yè)，這種商業(yè)、服務(wù)業(yè)中，化妝品的利潤(rùn)最高，超過(guò)了很多商業(yè)業(yè)種，作為新興商業(yè)中心的興華中路，這里街區(qū)環(huán)境好，人流量大，商品交易量大，是理想的化妝品銷(xiāo)售場(chǎng)所，而對(duì)于其它街區(qū)而言，是無(wú)法比擬的。25涪陵博宇帝都策劃案","p":{"h":13.499,"w":3.375,"x":458.07,"y":65.023,"z":219},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第26頁(yè)共88頁(yè)家電類(lèi)家電類(lèi)在各街區(qū)所占的比例11.83%6.45%4.30%52.69%22.58%2.15%高筍塘路52.69%興華中路22.58%人民西路4.30%廣場(chǎng)路6.45%人民東路11.83%高筍塘轉(zhuǎn)盤(pán)2.15%這里的家電類(lèi)包含有通訊產(chǎn)品交易，這些商品的利潤(rùn)率也是很高的，特別是手機(jī)，這種在幾年前還屬于奢侈品的商品利潤(rùn)要遠(yuǎn)遠(yuǎn)高于相關(guān)的日常生活用品。而高筍塘路的手機(jī)門(mén)面占了調(diào)查街區(qū)總和的52.69%，其中心地位是顯而易見(jiàn)的；其次是興華中路，占了22.58%；其它街區(qū)合計(jì)比例則僅僅才24.73%。","p":{"h":21.412,"w":10.706,"x":148.649,"y":666.476,"z":265},"ps":{"_cover":true},"t":"word","r":[9]},{"c":"26涪陵博宇帝都策劃案第27頁(yè)共88頁(yè)五金建材裝飾類(lèi)五金建材裝飾類(lèi)在各街區(qū)所占的比例0.00%2.65%13.27%5.31%0.88%","p":{"h":13.211,"w":38.254,"x":207.524,"y":313.161,"z":286},"ps":{"_cover":true,"_enter":1,"_scaleX":1.003},"t":"word","r":[12]},{"c":"高筍塘路2.65%興華中路77.88%人民西路0.88%廣場(chǎng)路5.31%人民東路13.27%77.88%高筍塘轉(zhuǎn)盤(pán)0%興華中路之所以在本業(yè)態(tài)中占有這么高的比，其主要原因是，這里有建材裝飾市場(chǎng)，涪陵的建材交易中心就集中在金穗路口與興華中路一帶。而作為老商業(yè)中心的廣場(chǎng)路到大東門(mén)一帶，卻沒(méi)有多大的比例，說(shuō)明這里的業(yè)態(tài)仍?xún)A向于以高收益的商品為主。27涪陵博宇帝都策劃案","p":{"h":13.499,"w":3.375,"x":532.319,"y":65.023,"z":222},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第28頁(yè)共88頁(yè)文化用品類(lèi)文化用品類(lèi)在各街區(qū)所占的比例2.86%11.43%14.29%34.29%25.71%11.43%高筍塘路11.43%興華中路34.29%人民西路25.71%廣場(chǎng)路14.29%人民東路11.43%高筍塘轉(zhuǎn)盤(pán)2.86%這里說(shuō)的文化用品類(lèi)，主要包括書(shū)報(bào)、文具、文印和音像等商品，這些商品在很大程度上是為其它高收益的商品交易服務(wù)的，如果這里的商業(yè)服務(wù)業(yè)繁華，則這里的文化也就相對(duì)較為豐富，這樣便于促進(jìn)綜合商業(yè)的發(fā)展。同時(shí)，如果學(xué)校、政府機(jī)構(gòu)較多，則文化業(yè)的分布也較為密集。作為新興商業(yè)中心的興華中路，這里不僅商業(yè)服務(wù)業(yè)發(fā)達(dá)，同時(shí)政府機(jī)構(gòu)也較多，其在文化類(lèi)中占有34.29%的比例也就不足為奇了。wenku_29({"font":{"c25ae7b665ce050876321321001001d":"宋體","c25ae7b665ce05087632132100201*d":"TimesNewRoman","c25ae7b665ce050876321321003001d":"宋體"},"style":[{"t":"style","c":[1,4,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce050876321321001001d"}},{"t":"style","c":[1,6,8,12,15,2],"s":{"font-family":"c25ae7b665ce050876321321001001d"}},{"t":"style","c":[0,1,2,4,5,6,7,8,9,10,11,12,13,14,15,3],"s":{"color":"#000000"}},{"t":"style","c":[4],"s":{"font-family":"c25ae7b665ce05087632132100201*d"}},{"t":"style","c":[8,11,5],"s":{"bold":"true"}},{"t":"style","c":[8,6],"s":{"font-size":"21.412"}},{"t":"style","c":[5,6,8,10,11,7],"s":{"font-size":"21.412"}},{"t":"style","c":[8],"s":{"font-family":"c25ae7b665ce050876321321001001d"}},{"t":"style","c":[10,11,14,9],"s":{"font-family":"c25ae7b665ce050876321321003001d"}},{"t":"style","c":[11,10],"s":{"font-family":"c25ae7b665ce050876321321003001d"}},{"t":"style","c":[11],"s":{"font-family":"c25ae7b665ce050876321321003001d"}},{"t":"style","c":[15,12],"s":{"font-size":"14.098"}},{"t":"style","c":[12,14,15,13],"s":{"font-size":"14.098"}},{"t":"style","c":[14],"s":{"font-size":"14.098","letter-spacing":"1.573"}},{"t":"style","c":[15],"s":{"letter-spacing":"1.554"}}],"body涪陵博宇帝都策劃案第29頁(yè)共88頁(yè)餐飲娛樂(lè)類(lèi)餐飲娛樂(lè)類(lèi)在各街區(qū)所占的比例17.17%16.16%16.16%高筍塘路16.16%興華中路16.16%人民西路24.24%廣場(chǎng)路9.09%人民東路17.17%高筍塘轉(zhuǎn)盤(pán)17.17%17.17%9.09%24.24%從上圖可以看出，餐飲娛樂(lè)在涪陵分布較為均衡，這中現(xiàn)象其實(shí)在其他城市也較為普遍。醫(yī)藥類(lèi)29涪陵博宇帝都策劃案第30頁(yè)共88頁(yè)醫(yī)藥類(lèi)在各街區(qū)所占的比例0.00%13.66%高筍塘路13.66%31.82%13.66%興華中路13.66%人民西路36.36%廣場(chǎng)路4.55%4.55%36.36%人民東路31.82%高筍塘轉(zhuǎn)盤(pán)0%人民西路和人民東路之所以有這么多的醫(yī)藥門(mén)面，主要是因?yàn)檫@里的大型綜合醫(yī)院較為密集，這些醫(yī)院帶動(dòng)了零售藥業(yè)的發(fā)展。家俱類(lèi)wenku_31({"font":{"c25ae7b665ce050876321321001001f":"宋體","c25ae7b665ce05087632132100201*f":"TimesNewRoman","c25ae7b665ce050876321321003001f":"宋體"},"style":[{"t":"style","c":[1,4,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce050876321321001001f"}},{"t":"style","c":[1,5,9,12,2],"s":{"font-family":"c25ae7b665ce050876321321001001f"}},{"t":"style","c":[0,1,2,4,5,6,7,8,9,10,11,12,13,14,3],"s":{"color":"#000000"}},{"t":"style","c":[4],"s":{"font-family":"c25ae7b665ce05087632132100201*f"}},{"t":"style","c":[9,5],"s":{"font-size":"13.197"}},{"t":"style","c":[5,7,9,6],"s":{"font-size":"13.197"}},{"t":"style","c":[7],"s":{"font-family":"c25ae7b665ce050876321321003001f","letter-spacing":"1.298"}},{"t":"style","c":[7,11,14,8],"s":{"font-family":"c25ae7b665ce050876321321003001f"}},{"t":"style","c":[9],"s":{"letter-spacing":"1.281"}},{"t":"style","c":[11,12,13,14,10],"s":{"font-size":"21.412"}},{"t":"style","c":[14,11],"s":{"font-size":"21.412"}},{"t":"style","c":[12],"s":{"font-size":"21.412"}},{"t":"style","c":[14,13],"s":{"bold":"true"}},{"t":"style","c":[14],"s":{"bold":"true"}}],"body涪陵博宇帝都策劃案第31頁(yè)共88頁(yè)家俱類(lèi)在各街區(qū)所占的比例11.11%人民西路88.89%高筍塘轉(zhuǎn)盤(pán)11.11%88.89%","p":{"h":21.412,"w":10.706,"x":715.005,"y":390.506,"z":245},"ps":{"_cover":true,"_enter":1},"t":"word","r":[11]},{"c":"通過(guò)調(diào)查我們發(fā)現(xiàn)，涪陵區(qū)的家俱行業(yè)并不發(fā)達(dá)，在調(diào)查的幾大街區(qū)中，高檔的家俱店極少，而所有的家俱店也才8家。這8家家俱店主要分布在人民西路，并且大多屬于普通的低檔家俱，而通過(guò)對(duì)其它城市的調(diào)查，家俱行業(yè)的收益率已經(jīng)逐漸接近大眾化商品了。這就給我們一個(gè)啟示，我們是否可以考慮在適當(dāng)?shù)臉菍釉O(shè)置高檔家俱店，以滿足中心區(qū)的市民需求，同時(shí)也可以給商業(yè)物業(yè)定位尋找一個(gè)空白點(diǎn)。其它類(lèi)31涪陵博宇帝都策劃案第32頁(yè)共88頁(yè)其它類(lèi)在各街區(qū)所占的比例12.70%14.29%高筍塘路14.29%興華西路11.11%17.46%9.52%11.11%人民西路34.92%廣場(chǎng)路9.52%人民東路17.46%高筍塘轉(zhuǎn)盤(pán)12.70%34.92%由于這一類(lèi)商業(yè)門(mén)面經(jīng)營(yíng)較為復(fù)雜，并且規(guī)模也較小，利潤(rùn)率也較低，對(duì)此就不詳加說(shuō)明。32涪陵博宇帝都策劃案","p":{"h":13.499,"w":3.375,"x":404.07,"y":65.023,"z":212},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第33頁(yè)共88頁(yè)綜合商場(chǎng)綜合商場(chǎng)在各街區(qū)所占的比例7.69%23.08%高筍塘路7.69%興華中路38.46%廣場(chǎng)路7.69%38.46%人民東路23.08%高筍塘轉(zhuǎn)盤(pán)23.08%23.08%7.69%在涪陵區(qū)，綜合的整體經(jīng)營(yíng)商場(chǎng)就只有新大興、愛(ài)家超市及山城超市，其實(shí)其他的分零經(jīng)營(yíng)商場(chǎng)的經(jīng)營(yíng)效益明顯不好，主要原因是：其一，經(jīng)營(yíng)混亂，沒(méi)有鮮明的業(yè)態(tài)定位；其二，管理混亂，許多分零經(jīng)營(yíng)的商場(chǎng)管理都是采用最原始的安保管理，對(duì)于物業(yè)的推廣和商業(yè)氛圍的營(yíng)造都沒(méi)有明顯手段和合理措施，更缺乏品質(zhì)控制和售后服務(wù)。總結(jié)：通過(guò)以上各圖例，我們可以發(fā)現(xiàn)，涪陵區(qū)目前的商服業(yè)中心是以高筍塘轉(zhuǎn)盤(pán)為中心的興華中路和高筍塘路片區(qū)。在這些商業(yè)業(yè)態(tài)分布中，服裝、家電利潤(rùn)居各業(yè)種之首。②商業(yè)租金水平商業(yè)物業(yè)的租金水平是隨著多種因素的變動(dòng)而變動(dòng)的，這些因素包括市政規(guī)劃建設(shè)、物業(yè)自身因素及周邊商業(yè)、33","p":{"h":14.525,"w":16.875,"x":782.58,"y":820.828,"z":250},"ps":{"_cover":true,"_enter":1},"t":"word","r":[4]}],"page":{"ph":893.25,"pw":1263.375,"iw":1194,"ih":822,"v":6,"t":"1","pptlike":false,"cx":36,"cy":36,"cw":1194,"ch":824}})涪陵博宇帝都策劃案第34頁(yè)共88頁(yè)服務(wù)業(yè)發(fā)展因素等。就商業(yè)物業(yè)本身來(lái)講，也有多種因素的作用，包括臨街寬度、臨街進(jìn)深、總面積、樓層、臨商圈中心的距離，以及臨主要交通樞紐（如車(chē)站、碼頭和機(jī)場(chǎng)）的距離，等等。就涪陵各街區(qū)而言，興華中路（高筍塘至體育館段）的租金價(jià)格最高，但就實(shí)際租金價(jià)格來(lái)看，該路段的均價(jià)并不是最高的，高筍塘和廣場(chǎng)路反而較高，這主要是由于該路段門(mén)面面積較大、臨街進(jìn)深較大、臨街寬度較小等原因造成的。具體租金水平如下圖：商業(yè)租金水平分布圖300250201*50100500租金水平值2501602502208021015070","p":{"h":14.975,"w":16.507,"x":468.386,"y":578.259,"z":364},"ps":{"_cover":true,"_enter":1,"_scaleX":1.002},"t":"word","r":[12]},{"c":"65180100系列1系列250路路路路路塘中場(chǎng)東西筍華廣民民高興人人街區(qū)名稱(chēng)高筍塘轉(zhuǎn)盤(pán)34涪陵博宇帝都策劃案第35頁(yè)共88頁(yè)注：興華中路調(diào)查路段起于高筍塘轉(zhuǎn)盤(pán)，止于黎明路轉(zhuǎn)盤(pán)","p":{"h":21.412,"w":548.494,"x":180.149,"y":143.786,"z":160},"ps":{"_cover":true},"s":{"letter-spacing":"-0.329"},"t":"word","r":[6]},{"c":"人民東路調(diào)查路段起于南門(mén)山，止于紅豆夜總會(huì)人民西路調(diào)查路段起于南門(mén)山，止于人民銀行③主要街區(qū)分析主城區(qū)內(nèi)較具代表性的商業(yè)街區(qū)有高筍塘路、高筍塘轉(zhuǎn)盤(pán)、興華中路、廣場(chǎng)路、人民東路、人民西路等幾大片區(qū)，以高筍塘轉(zhuǎn)盤(pán)為中心的新商圈和以南門(mén)山轉(zhuǎn)盤(pán)為中心的老商圈這兩大商圈。35涪陵博宇帝都策劃案第36頁(yè)共88頁(yè)6.98%0.78%2.33%12.40%3.10%3.10%37.98%高筍塘路各類(lèi)經(jīng)營(yíng)業(yè)態(tài)分布比例圖2.33%28.68%皮革類(lèi)2.33%服裝類(lèi)28.68%美容化妝類(lèi)3.10%家","p":{"h":15.036,"w":15.032,"x":559.878,"y":256.594,"z":398},"ps":{"_cover":true,"_scaleX":0.999},"t":"word","r":[8]},{"c":"電類(lèi)37.98%五金建材裝飾類(lèi)23.26%文化用品類(lèi)3.10%餐飲娛樂(lè)類(lèi)12.40%醫(yī)藥類(lèi)2.33%綜合商場(chǎng)0.78%其它6.98%23.26%注：該路段的調(diào)查主要為涪陵廣場(chǎng)至高筍塘轉(zhuǎn)盤(pán)段。該路段是涪陵區(qū)的通訊街區(qū)，各類(lèi)通訊產(chǎn)品在該路段占據(jù)了主要地位，其中在比例為37.98%的家電類(lèi)中，通訊產(chǎn)品占了90%以上，這里更確切地講是涪陵區(qū)的通訊市場(chǎng)，這里的的通訊門(mén)面在整個(gè)涪陵區(qū)也占了絕大多數(shù)。其次是服裝類(lèi)，通過(guò)前面的分析，我們知道，服裝在大部分街區(qū)中也是主導(dǎo)交易商品。而汽車(chē)、家俱這些大宗交易品在這里沒(méi)有市場(chǎng)空間。同時(shí)，我們調(diào)查發(fā)現(xiàn)，這里的的門(mén)面臨街深度普遍較小，而相對(duì)租金則較高（見(jiàn)后面說(shuō)明）。36涪陵博宇帝都策劃案第37頁(yè)共88頁(yè)2.42%1.93%1.45%7.73%5.80%3.38%2.42%12.08%10.14%10.14%42.51%興華中路各類(lèi)經(jīng)營(yíng)業(yè)態(tài)分布比例圖皮革類(lèi)2.42%服裝類(lèi)12.08%美容化妝類(lèi)10.14%家電類(lèi)10.14%五金建","p":{"h":15.024,"w":15.063,"x":580.344,"y":261.212,"z":398},"ps":{"_cover":true,"_scaleX":1.002},"t":"word","r":[8]},{"c":"材裝飾類(lèi)42.51%文化用品類(lèi)5.80%餐飲娛樂(lè)類(lèi)7.73%醫(yī)藥類(lèi)1.45%汽車(chē)類(lèi)1.93%綜合商場(chǎng)2.42%其它3.38%注：該路段的調(diào)查主要為高筍塘轉(zhuǎn)盤(pán)至黎明路轉(zhuǎn)盤(pán)段。興華中路為涪陵區(qū)的新興商業(yè)交易中心，這里主要分布的門(mén)面主要特征是：從高筍塘轉(zhuǎn)盤(pán)到體育館，這里經(jīng)營(yíng)的是中高檔商品；而從體育館到黎明路轉(zhuǎn)盤(pán)，則是涪陵區(qū)的建材裝飾交易中心。37涪陵博宇帝都策劃案第38頁(yè)共88頁(yè)人民西路各類(lèi)經(jīng)營(yíng)業(yè)態(tài)分布比例圖皮革類(lèi)23.74%服","p":{"h":15.024,"w":15.069,"x":540.952,"y":187.346,"z":383},"ps":{"_cover":true,"_scaleX":1.002},"t":"word","r":[5]},{"c":"裝類(lèi)18.71%5.76%5.76%5.76%23.74%美容化妝類(lèi)2.88%家電類(lèi)2.88%五金建材裝飾類(lèi)0.72%文化用品類(lèi)6.47%17.27%6.47%0.72%2.88%2.88%18.71%餐飲娛樂(lè)類(lèi)17.27%醫(yī)藥類(lèi)5.76%家俱類(lèi)5.76%其它5.76%注：該調(diào)查路段主要為南門(mén)山至人民銀行段。人民西路作為涪陵區(qū)的老商業(yè)街之一，現(xiàn)在已經(jīng)失去了原有的風(fēng)采，除靠近南門(mén)山一帶還有少量的中檔商業(yè)門(mén)面外，其它街區(qū)都為低檔商品交易門(mén)面。這條街的商品主要以皮革為主，其次是服裝，而作為高收益的家電則幾乎38涪陵博宇帝都策劃案","p":{"h":13.499,"w":3.375,"x":498.57,"y":65.023,"z":286},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第39頁(yè)共88頁(yè)沒(méi)有，其比例僅占2.88%�，F(xiàn)在這一段發(fā)展處于半停滯狀態(tài)，門(mén)面普遍破舊，租金水平低下，經(jīng)營(yíng)雜亂。1.01%5.76%6.06%1.01%9.09%5.05%6.06%51.52%6.06%2.02%12.12%皮革類(lèi)12.12%服裝類(lèi)51.52%美容化妝類(lèi)2.02%家電類(lèi)6.06%五金建材裝飾類(lèi)6.06%文化用品類(lèi)5.05%餐飲娛樂(lè)類(lèi)9.09%醫(yī)藥類(lèi)1.01%家俱類(lèi)5.76%綜合商場(chǎng)1.01%其它6.06%廣場(chǎng)路各類(lèi)經(jīng)營(yíng)業(yè)態(tài)分布比例圖注：該調(diào)查路段主要為南門(mén)山至涪陵廣場(chǎng)段。廣場(chǎng)路處于涪陵廣場(chǎng)與南門(mén)山之間，人流量較大，但路況并不理想，尤其是人行道窄而且破爛，道路坡度較大，這給商業(yè)交易帶來(lái)了困難。但是，這里也是商業(yè)潛力最大的街區(qū)之一，如果市政規(guī)劃和房地產(chǎn)開(kāi)發(fā)整治得當(dāng)，將會(huì)帶來(lái)巨大的商機(jī)。39","p":{"h":14.525,"w":16.875,"x":782.58,"y":820.828,"z":310},"ps":{"_cover":true,"_enter":1},"t":"word","r":[4]}],"page":{"ph":893.25,"pw":1263.375,"iw":1194,"ih":822,"v":6,"t":"1","pptlike":false,"cx":36,"cy":36,"cw":1194,"ch":824}})涪陵博宇帝都策劃案第40頁(yè)共88頁(yè)人民東路各類(lèi)經(jīng)營(yíng)業(yè)態(tài)分布比例圖皮革類(lèi)4.40%服裝類(lèi)10.99%12.09%3.30%7.69%4.40%10.99%9.89%美容化妝類(lèi)9.89%家電類(lèi)12.09%五金建材裝飾類(lèi)16.48%文化用品類(lèi)4.40%18.68%4.40%16.48%12.09%餐飲娛樂(lè)類(lèi)18.68%","p":{"h":15.013,"w":52.484,"x":653.483,"y":344.747,"z":421},"ps":{"_cover":true,"_scaleX":1.004},"t":"word","r":[7]},{"c":"醫(yī)藥類(lèi)7.69%綜合商場(chǎng)3.30%其它12.09%注：該調(diào)查路段主要為南門(mén)山至紅豆夜總會(huì)段。同人民西路一樣，該街區(qū)在南門(mén)山一帶的商業(yè)氛圍和商業(yè)交易量已經(jīng)處于下降的趨勢(shì)，但從市政建設(shè)及房地產(chǎn)開(kāi)發(fā)的形勢(shì)來(lái)看，這里孕育著巨大的希望。原因有：一是規(guī)劃中的步行街位于該路段；二是重百、新世紀(jì)這兩大商業(yè)巨頭將入住于此。這樣，這里恢復(fù)以前的雄風(fēng)已指日可待，這里的發(fā)展也必將帶動(dòng)相鄰的人民西路及廣場(chǎng)路段的發(fā)展。40涪陵博宇帝都策劃案第41頁(yè)共88頁(yè)皮革類(lèi)2.5%7.50%20.00%2.50%7.50%5.00%10.00%服裝類(lèi)7.5%美容化妝類(lèi)10%家","p":{"h":14.969,"w":14.996,"x":582.18,"y":231.129,"z":526},"ps":{"_cover":true,"_scaleX":1.001},"t":"word","r":[5]},{"c":"電類(lèi)5%文化用品類(lèi)2.5%2.50%42.50%高筍塘轉(zhuǎn)盤(pán)各類(lèi)經(jīng)營(yíng)業(yè)態(tài)分布比例圖2.50%餐飲娛樂(lè)類(lèi)42.5%家俱類(lèi)2.5%綜合商場(chǎng)7.5%其它20%從上圖可以看出，高筍塘現(xiàn)在已經(jīng)逐步形成了餐飲娛樂(lè)中心，其商業(yè)地位已經(jīng)逐漸被其它街區(qū)取代，現(xiàn)有的一個(gè)地下商場(chǎng)和綜合商場(chǎng)已經(jīng)明顯地處于頹勢(shì)（愛(ài)家超市除外）。（2）涪陵商業(yè)物業(yè)調(diào)查涪陵商業(yè)物業(yè)調(diào)查表：項(xiàng)目名稱(chēng)宏泰經(jīng)典調(diào)查內(nèi)容發(fā)展商涪陵宏泰實(shí)業(yè)涪陵日興房產(chǎn)朝發(fā)新城太極集團(tuán)御座名邸朝發(fā)新城太極百貨41涪陵博宇帝都策劃案","p":{"h":13.499,"w":3.375,"x":417.57,"y":65.023,"z":334},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第42頁(yè)共88頁(yè)人民東路18號(hào)區(qū)位特征中檔商業(yè)街(位于規(guī)劃中的步行街)規(guī)模類(lèi)型(具體未定)中高檔綜合商場(chǎng)業(yè)態(tài)定位5400多整體租售涪陵廣場(chǎng)南沿規(guī)劃建設(shè)中的商業(yè)休閑中心14000多整體租售南門(mén)山南門(mén)山規(guī)劃中的商規(guī)劃中的商業(yè)步行街業(yè)步行街區(qū)1萬(wàn)多重百大樓入住1萬(wàn)多新世紀(jì)百貨入住中高檔綜合商場(chǎng)或?qū)�業(yè)商場(chǎng)中高檔中高檔售：租售價(jià)格二層2500元/；三層2300元/租售狀況未租售租：80元//月；一層15000元/；","p":{"h":21.412,"w":21.412,"x":511.2,"y":569.606,"z":514},"ps":{"_cover":true},"t":"word","r":[6]},{"c":"售：6500元/未租售已確定已確定42涪陵博宇帝都策劃案第43頁(yè)共88頁(yè)現(xiàn)實(shí)商業(yè)氛圍較差，預(yù)計(jì)前景較好綜合評(píng)價(jià)規(guī)劃中的商業(yè)休閑中規(guī)劃中的商步行街區(qū)，規(guī)劃中的商步行街心，大樓規(guī)劃設(shè)計(jì)屬區(qū)有很好發(fā)展前景，可以區(qū)，有很好發(fā)展前域一流，有較好的商業(yè)帶動(dòng)周邊商業(yè)及相關(guān)景，可以帶動(dòng)周邊基礎(chǔ)產(chǎn)業(yè)發(fā)展商業(yè)及相關(guān)產(chǎn)業(yè)發(fā)展（3）競(jìng)爭(zhēng)分析①近期上市物業(yè)競(jìng)爭(zhēng)分析以上商業(yè)物業(yè)在涪陵區(qū)正在規(guī)劃建設(shè)的物業(yè)中具有代表性，對(duì)于本案具有一定的影響，這其中包括競(jìng)爭(zhēng)威脅，也包括市場(chǎng)機(jī)會(huì)。其中宏泰經(jīng)典和御座名邸都是初具規(guī)模的建筑，其步伐已經(jīng)走到了本案的前面，它們都在試圖通過(guò)某種合理的途徑來(lái)解決物業(yè)的租售問(wèn)題，一旦它們找到理想的推廣方式，無(wú)疑會(huì)對(duì)本案構(gòu)成較大的威脅；還有在南門(mén)山轉(zhuǎn)盤(pán)旁有兩家商業(yè)物業(yè)，即將引入重百和新世紀(jì)兩個(gè)重慶商業(yè)巨頭的入住，并且離本案約400m，對(duì)于本案也存在著相當(dāng)?shù)耐�脅，至少本案不能采用同樣的業(yè)態(tài)定位即定位于百貨商場(chǎng)，這主要是因?yàn)椋菏紫冗@兩大巨頭是重慶市的知名品牌，已經(jīng)在重慶市民中形成了良好的口碑，從這兩家商場(chǎng)在重慶的經(jīng)營(yíng)業(yè)績(jī)就可知道，它們具有較強(qiáng)的市場(chǎng)競(jìng)爭(zhēng)能力和應(yīng)變能力；其次，它們的經(jīng)營(yíng)思路和機(jī)制也不是一般的商家所能具有的，在主城區(qū)，多家商場(chǎng)的倒43","p":{"h":14.525,"w":16.875,"x":782.58,"y":820.828,"z":216},"ps":{"_cover":true,"_enter":1},"t":"word","r":[5]}],"page":{"ph":893.25,"pw":1263.375,"iw":1194,"ih":822,"v":

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